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So what is content marketing ?, basically a marketing technique that involves creating and distributing valuable and quality content to attract, convert, close and delight both current and potential customers . In this way, organic traffic to your site is enhanced and it is possible to generate leads Latest Mailing Database.

One of the benefits of technological advances is that it currently allows content to be presented in various formats, keeping the user Latest Mailing Database interested and adding value through relevant information. Some of the most used examples are: posts on social networks, corporate blogs, newsletters, e-books, videos, infographics, podcasts, among others Latest Mailing Database.

The following graph shows the main media used in content marketing, obtained from the 2020 State of Marketing Report developed by HubSpot Latest Mailing Database. Although there are all these types of formats, in this post we will focus on blogging and why it is so important for content marketing .

A corporate blog corresponds to a tool that involves the creation and publication of content in the form of articles that are related to the field and specialty of each company Latest Mailing Database.

Its objective is to attract potential clients by delivering content of their interest, since blogging increases the chances of being found online and improves the positioning of your website when it is integrated with an adequate SEO strategy Latest Mailing Database.